Company detailsCode: BerryAllocCompany name: BerryAlloc Group name: Beaulieu International GroupCompany country: NorwayGroup home country: BelgiumNumber of employees: 470Sector: C - ManufacturingSector detail: C31 - Manufacture of furnitureSub-sectors: C31.0.9 - Manufacture of other furniture Reshoring detailsReshoring announcement date: 29/03/2016Reshored to: NorwayLocation of affected unit(s): Lyngdal Location code: NO042Reshored business function: ProductionReshoring governance mode: Third party (external suppliers)Reasons for reshoring: Automation of production processImplementation of strategies based on product/process innovationProximity to customersProximity to suppliersCase narrative: BerryAlloc is an international flooring solutions company headquartered in Lyngdal (Norway). BerryAlloc is part of the Beaulieu International Group, a renowned international group headquartered in Belgium. BerryAlloc is the new brand in floor and wall covering, which replaces the former brand Berry Floor, Berry Wood and the Alloc. BerryAlloc stopped purchasing aluminum products from Chinese suppliers, instead, the company started to purchase aluminum products from Norwegian supplier Sapa. Sapa has signed an agreement with the BerryAlloc for the delivery of aluminum skirting from its extrusion plant in Magnor (Norway). “I find it is exciting that automation and the smart use of technology can make the company profitable, due also to the closer distance to our customers and business operations,” said general manager John Vonli of BerryAlloc. “This is a good example of modern Norwegian industrial cooperation.” Sources: E24 01 April 2017 Lightmetalage March 29 2017 Berryalloc.com Linkedin Sources link: http://e24.no/naeringsliv/arbeidsliv/10-norske-bedrifter-flagger-hjem-bi... https://www.lightmetalage.com/news/industry-news/extrusion/berryalloc-ch... http://www.berryalloc.com/global/en/About-BerryAlloc/Facts https://it.linkedin.com/company/alloc-as Offshoring detailsOffshoring location: ChinaOffshored business function: ProductionOffshoring governance mode: Third party (external suppliers)Offshoring entry mode: Non equityHost country geographical area: China