RESHORING CASE

Bitdefender

Company details
Code: 
Bitdefender
Company name: 
Bitdefender
Company country: 
Romania
Sector: 
J - Information and communication
Sector detail: 
J62.0 - Computer programming, consultancy and related activities
Reshoring details
Reshoring announcement date: 
23/11/2017
Reshored to: 
Romania
Reshored business function: 
Production
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Loyalty to the home country
Case narrative: 

Bitdefender is a Romanian cybersecurity and antivirus software company founded in 2001. This company has moved the production of its second generation Box device from China to a factory in Satu-Mare (Romania) although production costs in Romania are 7% higher than it in Asian countries. "It’s also a personal ambition to prove that we can do top things here" said Bitdefender CEO, "Two years ago, when we started the production of the first Bitdefender Box version, there were no conditions in Romania for the production, now the conditions changed massively". At present, Bitdefender produces around 1,000 devices each week, which will be boosted to over 3,000 in the future. 

Sources: 

Ziarul Financiar  23 November 2017

Romania-insider  23 November 2017 

Offshoring details
Offshoring location: 
China
Offshored business function: 
Production
Reason for offshoring: 
Host country employees' skills
Host country geographical area: 
China