Company detailsCode: CadburyCompany name: CadburyGroup name: Mondelēz internationalCompany country: United KingdomGroup home country: United StatesNumber of employees: 71657Sector: C - ManufacturingSector detail: C10 - Manufacture of food productsSub-sectors: C10.8.2 - Manufacture of cocoa, chocolate and sugar confectionery Reshoring detailsReshoring announcement date: 07/04/2017Reshored to: United KingdomLocation of affected unit(s): Bournville (Birmingham)Location code: UKG31Reshored business function: ProductionPartial or Total reshoring: PartialReshoring governance mode: In house (in own facilities)Reasons for reshoring: Automation of production processIncreased home country manufacturing productivity (e.g., in US)Case narrative: Cadbury is a British company and it is the second-largest company in the world for the production of confectionary. The company has been owned by the food group Mondelēz international (USA) since 2010. With £75 million investment for new machinery at Cadbury's Bournville factory in Birmingham (UK), Cadbury is bringing Dairy Milk production back to Britain from Poland. According to Cadbury's statement, “The £75m investment, and the four new lines we have built, means that the production of all Cadbury Dairy Milk products will be originally made in the UK, the temporary production in elsewhere will be moved back to Bournville.” This investment for four new production lines will be dedicated to produce the iconic purple wrapped bar and other Cadbury products like Fruit and Nut, Whole Nut and Caramel. Glenn Caton, president of Northern Europe at Mondelēz International said: “This investment means our Bournville factory can now favorably compete against manufacturing facilities in other European markets and retain the majority of Cadbury Dairy Milk and Cadbury chocolate production right here in the UK. Previously, it cost three times more for us to make a chocolate bar here in Bournville than it did in Germany. That was not sustainable. That’s why our investment in these world class production lines is so vital." The new machinery will be making 900,000 200g bars or 1.2 million 110g bars a day while the Roses and Heroes lines will be producing 13 million wrapped sweets a day. Sources: Telegraph 07 April 2017 Mirror 07 April 2017 Mirror 04 July 2017 Ilovetheeu 15 June 2016 Mirror 26 January 2012 Sources link: http://www.telegraph.co.uk/news/2017/04/06/cadburys-comes-home-dairy-mil... http://www.mirror.co.uk/news/uk-news/cadbury-bringing-dairy-milk-product... http://www.mirror.co.uk/news/business/britain-back-business-firms-start-... http://ilovetheeu.co.uk/trade/no-the-eu-does-not-fund-companies-to-move-... http://www.mirror.co.uk/news/uk-news/cadbury-closes-british-factory-to-m... Offshoring detailsOffshoring date: 2011Offshoring location: PolandOffshored business function: ProductionOffshoring governance mode: In house (in own facilities)Offshoring entry mode: Wholly ownedNumber of jobs lost: 400Host country geographical area: Eastern Europe