Company detailsCode: MaritanCompany name: Calzaturificio Maritan SpACompany country: ItalySector: C - ManufacturingSector detail: C15 - Manufacture of leather and related productsSub-sectors: C15.2.0 - Manufacture of footwear Reshoring detailsReshoring announcement date: 09/12/2016Reshored to: ItalyLocation of affected unit(s): Villafranca, VeronaLocation code: ITD31Reshored business function: ProductionPartial or Total reshoring: PartialReasons for reshoring: "Made in" effectCustomer demand increaseCase narrative: The Italian company Maritan will relocate parts of its production from Romania and Moldavia back to Italy due to the customer demand increase. According to Katia Maritan - daughter of the company founder - reshoring is a response to a niche market where customer care more about quality and made-in Italy effect, rather than price. The company previously offshored to Eastern Europe because of the production costs. Sources: La Conceria, 09/12/2016 Sources link: http://www.laconceria.it/calzatura-2/torniamo-produrre-italia-calzaturif... Offshoring detailsOffshoring location: RomaniaOffshored business function: ProductionOffshoring governance mode: Third party (external suppliers)Reason for offshoring: Labour costsHost country geographical area: Eastern Europe