RESHORING CASE

Maritan

Company details
Code: 
Maritan
Company name: 
Calzaturificio Maritan SpA
Company country: 
Italy
Sector: 
C - Manufacturing
Sector detail: 
C15 - Manufacture of leather and related products
Sub-sectors: 
C15.2.0 - Manufacture of footwear
Reshoring details
Reshoring announcement date: 
09/12/2016
Reshored to: 
Italy
Location of affected unit(s): 
Villafranca, Verona
Location code: 
ITD31
Reshored business function: 
Production
Partial or Total reshoring: 
Partial
Reasons for reshoring: 
"Made in" effect
Customer demand increase
Case narrative: 

The Italian company Maritan will relocate parts of its production from Romania and Moldavia back to Italy due to the customer demand increase. According to Katia Maritan - daughter of the company founder - reshoring is a response to a niche market where customer care more about quality and made-in Italy effect, rather than price. The company previously offshored to Eastern Europe because of the production costs.

Sources: 

La Conceria, 09/12/2016

Sources link: 

http://www.laconceria.it/calzatura-2/torniamo-produrre-italia-calzaturif...

Offshoring details
Offshoring location: 
Romania
Offshored business function: 
Production
Offshoring governance mode: 
Third party (external suppliers)
Reason for offshoring: 
Labour costs
Host country geographical area: 
Eastern Europe