RESHORING CASE

Cartronic

Company details
Company name: 
Cartronic
Company country: 
Germany
Sector: 
C - Manufacturing
Sector detail: 
C32 - Other manufacturing
Sub-sectors: 
C324 - Manufacture of games and toys
Reshoring details
Reshoring announcement date: 
15/10/2014
Starting implementation date: 
February, 2017
Reshored to: 
Germany
Location of affected unit(s): 
Nuremberg
Location code: 
DE254
Reshored business function: 
Production
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Estimated job gains: 
6
Reasons for reshoring: 
"Made in" effect
Automation of production process
Delivery time
Intellectual property protection
Poor quality of offshored production
Case narrative: 

The German toy company Cartronic decided to bring back production activities earlier offshored to its plant in China, due to the logistics costs. In the last years, the company developed a new technology for toys decoration; therefore, managers were fear of possible counterfeiting risk in transferring the new technology in China. As a consequence, in 2014, they decided to open a new plant in Nuremberg (Germany) investing around 4 million Euros. Manufacturing activities in the new plant has been started on February 2017 creating six new jobs. The relocation decision permitted the company to maintain high quality level, and to leverage on the "made-in Germany" effect.

Sources: 

Uni-CLUB MoRe reshoring dataset

Hamburger Abendblatt, 04/02/2017

Infranken, 15/10/ 2014

Offshoring details
Offshoring location: 
China
Offshoring governance mode: 
In house (in own facilities)