Company detailsCompany name: CartronicCompany country: GermanySector: C - ManufacturingSector detail: C32 - Other manufacturingSub-sectors: C324 - Manufacture of games and toys Reshoring detailsReshoring announcement date: 15/10/2014Starting implementation date: February, 2017Reshored to: GermanyLocation of affected unit(s): NurembergLocation code: DE254Reshored business function: ProductionPartial or Total reshoring: PartialReshoring governance mode: In house (in own facilities)Estimated job gains: 6Reasons for reshoring: "Made in" effectAutomation of production processDelivery timeIntellectual property protectionPoor quality of offshored productionCase narrative: The German toy company Cartronic decided to bring back production activities earlier offshored to its plant in China, due to the logistics costs. In the last years, the company developed a new technology for toys decoration; therefore, managers were fear of possible counterfeiting risk in transferring the new technology in China. As a consequence, in 2014, they decided to open a new plant in Nuremberg (Germany) investing around 4 million Euros. Manufacturing activities in the new plant has been started on February 2017 creating six new jobs. The relocation decision permitted the company to maintain high quality level, and to leverage on the "made-in Germany" effect. Sources: Uni-CLUB MoRe reshoring dataset Hamburger Abendblatt, 04/02/2017 Infranken, 15/10/ 2014 Sources link: https://www.abendblatt.de/wirtschaft/article209500175/Spielwarenfirma-Ca... http://www.infranken.de/regional/nuernberg/mr-rennbahn-will-weg-aus-chin... Offshoring detailsOffshoring location: ChinaOffshoring governance mode: In house (in own facilities)
