RESHORING CASE

Cycleurope

Company details
Company name: 
Cycleurope AB
Group name: 
Grimaldi Industri AB
Company country: 
Sweden
Group home country: 
Sweden
Sector: 
C - Manufacturing
Sector detail: 
C30 - Manufacture of other transport equipment
Sub-sectors: 
C30.9.2 - Manufacture of bicycles and invalid carriages
Reshoring details
Reshoring announcement date: 
03/10/2016
Starting implementation date: 
January, 2017
Reshored to: 
Sweden
Location of affected unit(s): 
Varberg
Location code: 
SE231
Reshored business function: 
Production
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Proximity to customers
Case narrative: 

Cycleurope is a Swedish company belonging to the Grimaldi Industri group. It offers bicycles (traditional and electric ones) which are manufactured and assembled in its plants in Sweden, France and Italy. In 2017, it decided to relocate in Sweden (Varberg) the production of electric bicycles realized in France until then. The main reason for the relocation was customer proximity since the electric bicycles market is heavily growing in Sweden.       

Sources: 

Ny Teknik 03/10/2016 

My news desk 29/11/2016

Sources link: 

http://www.mynewsdesk.com/se/cycleurope/pressreleases/storsatsning-paa-s...

https://www.nyteknik.se/fordon/tillverkning-av-elcyklar-flyttar-till-sve...

Offshoring details
Offshoring location: 
France
Offshored business function: 
Production
Offshoring governance mode: 
In house (in own facilities)
Host country geographical area: 
Western Europe