RESHORING CASE

FrieslandCampina

Company details
Code: 
FrieslandCampina
Company name: 
FrieslandCampina
Company country: 
Netherlands
Number of employees: 
22000
Sector: 
C - Manufacturing
Sector detail: 
C11 - Manufacture of beverages
Sub-sectors: 
C11.0 - Manufacture of beverages
Reshoring details
Reshoring announcement date: 
23/11/2017
End of Implementation : 
March, 2019
Reshored to: 
Netherlands
Location of affected unit(s): 
Maasdam
Location code: 
NL33
Reshored business function: 
Production
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Firm's global reorganization
Case narrative: 

FrieslandCampina is a Dutch dairy company, fully owned by Zuivelcoöperatie FrieslandCampina U.A., with 18,900 member dairy farmers in the Netherlands, Germany and Belgium. It is one of the world’s largest dairy companies and has a cooperative tradition stretching back more than 140 years. 

This company produces and sells consumer products such as dairy-based beverages, infant nutrition, cheese and desserts in many European countries. FrieslandCampina has announced that it plans to close its factory in Gütersloh (Germany) in March 2019, as part of  'a comprehensive reorientation in the German market' strategy. Specifically, it planned to refocus its efforts on core brands such as Landliebe, Tuffi and Frico, as well as concentrate its commercial activities in the Dusseldorf area (Germany). The closure of the Gutersloh site will affect 231 employees due to overcapacities in the highly fragmented German market and loss-making production of private label desserts representing the major part of the Gütersloh volumes. The firm said that this category would now be discontinued, while other production lines would be transferred to the plants in Cologne (Germany), Heilbronn (Germany) and Maasdam (Netherlands).

Sources: 

Het Financieele Dagblad   23 November 2017 

Gama   24 November 2017 

 

Offshoring details
Offshoring location: 
Germany
Offshoring governance mode: 
In house (in own facilities)
Host country geographical area: 
Western Europe