Company detailsCode: FrogCompany name: Frog BikesCompany country: United KingdomNumber of employees: 50Sector: C - ManufacturingSector detail: C30 - Manufacture of other transport equipmentSub-sectors: C30.9.2 - Manufacture of bicycles and invalid carriages Reshoring detailsReshoring announcement date: 16/02/2016Starting implementation date: September, 2015End of Implementation : August, 2016Reshored to: United KingdomLocation of affected unit(s): PontypoolLocation code: UKL16Reshored business function: ProductionPartial or Total reshoring: TotalReshoring governance mode: In house (in own facilities)Estimated job gains: 50Reasons for reshoring: Delivery timeGovernment support to relocationHigh inventory costsNeed for greater organizational flexibilityPoor quality of offshored productionCase narrative: Frog bike is a British company that produces bikes for kids. The company started activities in 2013, outsourcing the assembling to China. However, after a couple of years, the company has started to recognize several issues with offshoring. In particular, Frog bikes turned out to be unable to forecast demand, and the production in China implied queues and waiting lists every time demand was higher than forecast. The reshoring decision has received support from MAS, the UK advisory service specialized in supporting SME in their strategies including reshoring. Owners recognize the MAS role as very positive in aiding their decision . The backshoring has allowed the creation of 50 jobs in Pontypool. Sources: Wales Online, 16/02/2016 The Guardian, 19/08/2016 Carmarthen Journal, 07/09/2016 Sources link: https://www.theguardian.com/business/2016/aug/19/frog-bike-brexit-vote-f... http://www.walesonline.co.uk/business/business-news/kids-bike-factory-ri... Offshoring detailsOffshoring location: ChinaOffshoring governance mode: Third party (external suppliers)
