RESHORING CASE

Go Voyages

Company details
Code: 
Go Voyages
Company name: 
Go Voyages
Group name: 
eDreams Odigeo
Company country: 
Spain
Group home country: 
Spain
Number of employees: 
1658
Sector: 
N - Administrative and support service activities
Sector detail: 
N79-Travel agency, tour operator and other reservation service related activities
Sub-sectors: 
N79.1.1 - Travel agency activities
Reshoring details
Reshoring announcement date: 
23/08/2017
Reshored to: 
Spain
Location of affected unit(s): 
Barcelona
Location code: 
ES511
Reshored business function: 
Customer services
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Competitive pressure
Firm's global reorganization
Case narrative: 

Go Voyages (France) is a famous online travel agency, which is the market leader in Europe and one of the subsidiaries of eDreams Odigeo (Spain). eDreams Odigeo is one of the world’s largest online travel companies and it is founded in 2000. Now it has five leading brands: Opodo, eDreams, Go Voyages, Travellink and Liligo. In August 2017, Go Voyages announced that it eliminated around 73% (82 out of 112) of its workforce in France and would relocate its activities from France to Barcelona (Spain). 'We had to make a difficult decision in order to restructure our business and safeguard the competitiveness of the group' said by the management team of the company in the e-mail. There are only 30 employees who would continue to be responsible for marketing in Grands Boulevards (Paris) where Go Voyages is located. According to an employee of the agency who was among the first recruits in 1997, the travel agency has been facing a crisis due to the high number of competing travel websites. Moreover, customers tend to purchase products directly from companies rather than using intermediaries. Therefore, the Go Voyages  customer service used to be an asset, but now it is not an asset anymore. 

Sources: 

Le Parisien  23 August 2017 

Offshoring details
Offshoring location: 
France
Offshored business function: 
Customer services
Offshoring governance mode: 
In house (in own facilities)
Offshoring entry mode: 
Wholly owned
Host country geographical area: 
Western Europe