Huddly is a Norwegian company founded in 2013, and located in Oslo. It offers compact cameras whose production has been offshored to China. However, in 2016 the company decided to backshore for two main reasons: a) vicinity between engineering and production activities, b) higher protection of intellectual property rights (IPR), c) reduced delivery time. Moreover, the adoption of automated production systems allowed the company to realize products at a total costs similar to those of China.