RESHORING CASE

Huddly

Company details
Company name: 
Huddly AB
Company country: 
Norway
Sector: 
C - Manufacturing
Sector detail: 
C26 - Manufacture of computer, electronic and optical products
Sub-sectors: 
C26.4 - Manufacture of consumer electronics
Reshoring details
Reshoring announcement date: 
09/12/2016
Reshored to: 
Norway
Reshored business function: 
Production
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Automation of production process
Delivery time
Intellectual property protection
R&D vicinity
Case narrative: 

Huddly is a Norwegian company founded in 2013, and located in Oslo. It offers compact cameras whose production has been offshored to China. However, in 2016 the company decided to backshore for two main reasons: a) vicinity between engineering and production activities, b) higher protection of intellectual property rights (IPR), c) reduced delivery time. Moreover, the adoption of automated production systems allowed the company to realize products at a total costs similar to those of China.  

Sources: 

DNgründer, 09/12/2016

Medium 14/09/2017

Innomag  3/10/2017 

Offshoring details
Offshoring location: 
China
Host country geographical area: 
China