RESHORING CASE

Kansas

Company details
Company name: 
Kansas
Group name: 
Fristads Kansas Group 
Company country: 
Denmark
Group home country: 
Sweden
Sector: 
C - Manufacturing
Sector detail: 
C14 - Manufacture of wearing apparel
Sub-sectors: 
C14.12 - Manufacture of workwear
Reshoring details
Reshoring announcement date: 
19/02/2018
Starting implementation date: 
February, 2018
Reshored to: 
Denmark
Location of affected unit(s): 
Odense
Location code: 
DK031
Reshored business function: 
Production
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Brand repositioning
Case narrative: 

Kansas is a Danish firm established in 1952 and operating in the workwear business. In the '70s the company experimented financial problems and in the '80s it was merged in the Swedish group Fristads Kansas Group. In 2015, some of the manufacturing activities located in Denmark were moved to Borås (Sweden). From February 2018, Kasan was organized as an independent firm within the Fristads Kansas group, directly managing its own brand. The decision has been taken to strengthen the image of the brand, and to attract new customers. Manufacturing activities were then relocated in Denmark (Odense).     

Sources: 

Dansk Mode & Textil 19/02/2018

Offshoring details
Offshoring location: 
Sweden
Offshoring governance mode: 
In house (in own facilities)
Reason for offshoring: 
Merger and Acquisition
Host country geographical area: 
Western Europe