Company detailsCompany name: KansasGroup name: Fristads Kansas Group Company country: DenmarkGroup home country: SwedenSector: C - ManufacturingSector detail: C14 - Manufacture of wearing apparelSub-sectors: C14.12 - Manufacture of workwear Reshoring detailsReshoring announcement date: 19/02/2018Starting implementation date: February, 2018Reshored to: DenmarkLocation of affected unit(s): OdenseLocation code: DK031Reshored business function: ProductionReshoring governance mode: In house (in own facilities)Reasons for reshoring: Brand repositioningCase narrative: Kansas is a Danish firm established in 1952 and operating in the workwear business. In the '70s the company experimented financial problems and in the '80s it was merged in the Swedish group Fristads Kansas Group. In 2015, some of the manufacturing activities located in Denmark were moved to Borås (Sweden). From February 2018, Kasan was organized as an independent firm within the Fristads Kansas group, directly managing its own brand. The decision has been taken to strengthen the image of the brand, and to attract new customers. Manufacturing activities were then relocated in Denmark (Odense). Sources: Dansk Mode & Textil 19/02/2018 Sources link: https://www.dmogt.dk/branchenyt/kansas-vender-hjem Offshoring detailsOffshoring location: SwedenOffshoring governance mode: In house (in own facilities)Reason for offshoring: Merger and AcquisitionHost country geographical area: Western Europe