RESHORING CASE

Manfrotto

Company details
Company name: 
Lino Manfrotto + Co., S.p.A.
Group name: 
The Vitec Group Plc
Company country: 
Italy
Group home country: 
United Kingdom
Sector: 
C - Manufacturing
Sector detail: 
C26 - Manufacture of computer, electronic and optical products
Sub-sectors: 
C26.7 - Manufacture of optical instruments and photographic equipment
Reshoring details
Reshoring announcement date: 
20/10/2017
Starting implementation date: 
October, 2017
Reshored to: 
Italy
Location of affected unit(s): 
Feltre
Location code: 
ITH33
Reshored business function: 
Production
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
"Made in" effect
Automation of production process
Lean manufacturing
Case narrative: 

Manfrotto is an Italian company established in 1972 by the the press photographer Lino Manfrotto. The company offers accessories for photographers (e.g. lighting support equipment, camera stands). By 1989, it is part of the British "The Vitec Group Plc". In 2017, the company decided to launch a new camera stand in the Asian market leveraging on the "made in Italy" label. Therefore, it decided to produce the new product in a plant in Feltre (North East of Italy). Between 2014 and 2017, the company invested around 10 million in the Italian facility in order to support an high level of production automatization and organize production processes according the lean manufacturing philosophy.  At the end of this process, in 2017 the company also back-shored in Italy some of the production realized in China .

Sources: 

L'Avvenire 22/10/2017

Offshoring details
Offshoring location: 
China
Offshored business function: 
Production
Offshoring governance mode: 
In house (in own facilities)