Company detailsCompany name: Lino Manfrotto + Co., S.p.A.Group name: The Vitec Group PlcCompany country: ItalyGroup home country: United KingdomSector: C - ManufacturingSector detail: C26 - Manufacture of computer, electronic and optical productsSub-sectors: C26.7 - Manufacture of optical instruments and photographic equipment Reshoring detailsReshoring announcement date: 20/10/2017Starting implementation date: October, 2017Reshored to: ItalyLocation of affected unit(s): FeltreLocation code: ITH33 Reshored business function: ProductionReshoring governance mode: In house (in own facilities)Reasons for reshoring: "Made in" effectAutomation of production processLean manufacturingCase narrative: Manfrotto is an Italian company established in 1972 by the the press photographer Lino Manfrotto. The company offers accessories for photographers (e.g. lighting support equipment, camera stands). By 1989, it is part of the British "The Vitec Group Plc". In 2017, the company decided to launch a new camera stand in the Asian market leveraging on the "made in Italy" label. Therefore, it decided to produce the new product in a plant in Feltre (North East of Italy). Between 2014 and 2017, the company invested around 10 million in the Italian facility in order to support an high level of production automatization and organize production processes according the lean manufacturing philosophy. At the end of this process, in 2017 the company also back-shored in Italy some of the production realized in China . Sources: L'Avvenire 22/10/2017 Sources link: https://www.avvenire.it/economia/pagine/lazienda-vicentina-che-riesce-a-... Offshoring detailsOffshoring location: ChinaOffshored business function: ProductionOffshoring governance mode: In house (in own facilities)
