RESHORING CASE

Michelin (Germany)

Company details
Code: 
MichelinG
Company name: 
Manufacture Française des Pneumatiques Michelin
Company country: 
France
Number of employees: 
111100
Sector: 
C - Manufacturing
Sector detail: 
C22 - Manufacture of rubber and plastic products
Sub-sectors: 
C22.1.1 - Manufacture of rubber tyres and tubes; retreading and rebuilding of rubber tyres
Reshoring details
Reshoring announcement date: 
03/11/2015
Starting implementation date: 
July, 2016
End of Implementation : 
December, 2018
Reshored to: 
France
Location of affected unit(s): 
Avallon
Location code: 
FR264
Reshored business function: 
Production
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Estimated job gains: 
110
Reasons for reshoring: 
Economic crisis
Firm's global reorganization
Untapped production capacity
Reshoring ERM database code: 
manufacture-francaise-des-pneumatiques-michelin
Case narrative: 

Michelin has announced a reorganisation plan of its activities in Germany, in the UK and in Italy that will lead to cut about 1,600 jobs by 2018. This reorganisation is accompanied by an investment of €265 million to modernise production facilities and the logistics network in these countries.

In the framework of the reorganisation, the group will close three sites: Ballymena (860 employees) in the UK, by mid-2018. ;  Oranienburg (160 empoyees) in Germany, by the end of 2016 – with a transfer of production to the French site of Avallon (Yonne) – and Fossano (400 employees), in Italy. The site of Alessandria (more than 800 employees, Italy) will cease its retread activity in mid-2016 due to a sharp deterioration in the retread market. The group wants also to modernise its logistic in Italy that will lead to reorganise its warehouses network (with 28 job cuts). 

However, in the UK, the investment at Stoke and Dundee will result in the creation of 110 jobs. "The competitive environment and the economic crisis of the past few years have lastingly affected the European tires market and, in particular, the market for new and retread truck tires, explains the group. To maintain its position as leading manufacturer and continue to develop in Europe, Michelin has decided to consolidate its positioning on high added-value production". In its press release, the management highlights measures to assist employee concerned in finding alternative employment or to take part to a return to work support programme. Michelin in Europe employs over 65,000 people and has 40 production sites representing 40% of the Group's activity.

Sources: 

03-11-2015 Les Echos
03-11-2015 Michelin (Press release)

Offshoring details
Offshoring location: 
Germany
Host country geographical area: 
Western Europe