Company detailsCode: MarklinGCompany name: MarklinCompany country: GermanyNumber of employees: 980Sector: C - ManufacturingSector detail: C32 - Other manufacturingSub-sectors: C32.4 - Manufacture of games and toys Reshoring detailsReshoring announcement date: 24/01/2015Starting implementation date: January, 2014End of Implementation : December, 2015Reshored to: GermanyLocation of affected unit(s): GöppingenLocation code: DE114 Reshored business function: ProductionReshoring governance mode: In house (in own facilities)Reasons for reshoring: Economic crisisEnergy costsFirm's global reorganizationImplementation of strategies based on product/process innovationKnow-how in the home countryPoor quality of offshored productionCase narrative: Marklin is a German producer of toys, famous for producing toy locomotives. In recent years the company has aimed to save costs by adopting offshoring strategies to China. However, in 2014 and 2015 it invested in the German plant in Göppingen, in order to backshore production. Sources are not clear regarding the number of new jobs created through the backshoring. Moreover, sources do not clarify the exact motivations behind the backshoring, however a generic claim regarding access to higher quality goods has been cited. Sources: KPMG press release, 26 August 2015 NWZ, 24 January 2015 Sources link: KPMG press release, 26 August 2015 NWZ, 24 January 2015 Offshoring detailsOffshoring location: ChinaOffshored business function: Production
