RESHORING CASE

Marklin (Hungary)

Company details
Code: 
MarklinHun
Company name: 
Marklin
Company country: 
Germany
Number of employees: 
980
Sector: 
C - Manufacturing
Sector detail: 
C32 - Other manufacturing
Sub-sectors: 
C32.4 - Manufacture of games and toys
Reshoring details
Reshoring announcement date: 
24/01/2015
Starting implementation date: 
January, 2015
End of Implementation : 
December, 2015
Reshored to: 
Hungary
Location of affected unit(s): 
Györ
Location code: 
HU221
Reshored business function: 
Production
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Economic crisis
Firm's global reorganization
Implementation of strategies based on product/process innovation
Know-how in the home country
Case narrative: 

Marklin is a German producer of toys, famous for producing locomotive models.

In recent years, the company has adopted cost saving strategies, which involved offshoring and relocation to China. However, in 2015 the company invested in a plant in Gyor (Hungary) in order to nearshore production. Sources are not clear regarding the number of new jobs created through the nearshoring. 

Sources: 

NWZ, 24 January 2015 

KPMG press release, 26 August 2015 

Offshoring details
Offshoring location: 
China