RESHORING CASE

Noonic

Company details
Code: 
Noonic
Company name: 
Noonic
Company country: 
Italy
Number of employees: 
25
Sector: 
J - Information and communication
Sector detail: 
J62.0 - Computer programming, consultancy and related activities
Reshoring details
Reshoring announcement date: 
15/11/2016
Starting implementation date: 
September, 2014
End of Implementation : 
November, 2016
Reshored to: 
Italy
Location of affected unit(s): 
Padova
Location code: 
ITD36
Reshored business function: 
IT
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Estimated job gains: 
16
Reasons for reshoring: 
"Made in" effect
Implementation of strategies based on product/process innovation
Know-how in the home country
Poor quality of offshored production
Case narrative: 

Noonic is a start-up technology company which focuses on digital services. This company was founded by three Italian entrepreneurs: Nunzio Martinello, Nicola Possagnolo and Sebastiano Favaro. In September 2011, the founders moved Noonic from Italy to India because they thought that India was an immense market for their business. However, as the complexity of the products offered by the company increase, the graphic department and a part of programmers of Noonic have been moved back to Padova (Italy) from Bangalore (India) in 2014. Most of the business activities were left in India as Asia remains the strategic market. "Here we find employees with stronger creative abilities, and the better quality of life (in Italy) enables them to make the most of their abilities" said by the three entrepreneurs of Noonic. Moving company back to home country (Italy) is also because of company’s rapid development in Europe, more complex products with better design are demanded.

Sources: 

Venetoeconomia 15 November 2016

Corriere Della Sera 24 November 2016

Corriere Del Veneto 29 December 2016

Umber Totorelli 7 November 2016

 

Offshoring details
Offshoring date: 
2011
Offshoring location: 
India
Offshored business function: 
IT
Offshoring governance mode: 
In house (in own facilities)
Offshoring entry mode: 
Wholly owned
Reason for offshoring: 
Host country market attractiveness
Host country geographical area: 
Other Asian countries