Company detailsCode: Noonic Company name: NoonicCompany country: ItalyNumber of employees: 25Sector: J - Information and communicationSector detail: J62.0 - Computer programming, consultancy and related activities Reshoring detailsReshoring announcement date: 15/11/2016Starting implementation date: September, 2014End of Implementation : November, 2016Reshored to: ItalyLocation of affected unit(s): PadovaLocation code: ITD36Reshored business function: ITPartial or Total reshoring: PartialReshoring governance mode: In house (in own facilities)Estimated job gains: 16Reasons for reshoring: "Made in" effectImplementation of strategies based on product/process innovationKnow-how in the home countryPoor quality of offshored productionCase narrative: Noonic is a start-up technology company which focuses on digital services. This company was founded by three Italian entrepreneurs: Nunzio Martinello, Nicola Possagnolo and Sebastiano Favaro. In September 2011, the founders moved Noonic from Italy to India because they thought that India was an immense market for their business. However, as the complexity of the products offered by the company increase, the graphic department and a part of programmers of Noonic have been moved back to Padova (Italy) from Bangalore (India) in 2014. Most of the business activities were left in India as Asia remains the strategic market. "Here we find employees with stronger creative abilities, and the better quality of life (in Italy) enables them to make the most of their abilities" said by the three entrepreneurs of Noonic. Moving company back to home country (Italy) is also because of company’s rapid development in Europe, more complex products with better design are demanded. Sources: Venetoeconomia 15 November 2016 Corriere Della Sera 24 November 2016 Corriere Del Veneto 29 December 2016 Umber Totorelli 7 November 2016 Sources link: http://www.venetoeconomia.it/2016/11/noonic-startup-torna-padova-da-india/ http://nuvola.corriere.it/2016/11/24/dallindia-allitalia-il-reshoring-di... http://corrieredelveneto.corriere.it/veneto/notizie/cronaca/2016/29-dice... http://www.umbertotorelli.com/documents/457_2016_Italia_digitale.pdf Offshoring detailsOffshoring date: 2011Offshoring location: IndiaOffshored business function: ITOffshoring governance mode: In house (in own facilities)Offshoring entry mode: Wholly ownedReason for offshoring: Host country market attractivenessHost country geographical area: Other Asian countries