RESHORING CASE

Orbea

Company details
Code: 
Orbea
Company name: 
Orbea
Company country: 
Spain
Sector: 
C - Manufacturing
Sector detail: 
C30 - Manufacture of other transport equipment
Sub-sectors: 
C30.9.2 - Manufacture of bicycles and invalid carriages
Reshoring details
Reshoring announcement date: 
16/04/2015
Starting implementation date: 
April, 2015
End of Implementation : 
June, 2015
Reshored to: 
Portugal
Location of affected unit(s): 
Aveiro
Location code: 
PT16D
Reshored business function: 
Production
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Delivery time
Improve customer service
Need for greater organizational flexibility
Proximity to customers
Case narrative: 

Orbea is a Spanish company that produces bycicles (65 millions revenues in 2013) for the internal and external (30%) markets.
The company has decided to reshore its production from Kunshan (China) to Aveiro (Portugal) in order to increase product customization and reduce the time of production. The new plant should be operative from 30th June 2015. 

Sources: 

Palco23, 16/04/2015

Sources link: 

http://palco23.com/equipamiento/20150416/orbea-deja-de-producir-bicis-en...

Offshoring details
Offshoring location: 
China