RESHORING CASE

Orbea Spain

Company details
Code: 
Orbea(S)
Company name: 
Orbea
Company country: 
Spain
Sector: 
C - Manufacturing
Sector detail: 
C30 - Manufacture of other transport equipment
Sub-sectors: 
C30.9.2 - Manufacture of bicycles and invalid carriages
Reshoring details
Reshoring announcement date: 
16/04/2015
Starting implementation date: 
April, 2015
End of Implementation : 
June, 2015
Reshored to: 
Spain
Location of affected unit(s): 
Vizcaya
Location code: 
ES213
Reshored business function: 
Production
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Delivery time
Improve customer service
Need for greater organizational flexibility
Proximity to customers
Case narrative: 

Orbea is a Spanish company that produces bycicles (65 millions revenues in 2013) for the internal and external (30%) markets.
The company has decided to reshore its production from Kunshan (China) to Aveiro (Portugal) in order to increase product customization and reduce the time of production. At the same time this reshoring motivates the company to expand its headquarters in Mallabia (Vizcaya), which currently counts 170 employees that should increase with the reshore operation.

Sources: 

Palco23, 16/04/2015

Sources link: 

http://palco23.com/equipamiento/20150416/orbea-deja-de-producir-bicis-en...

Offshoring details
Offshoring location: 
China