RESHORING CASE

Kusmi Tea

Company details
Company name: 
Orientis Gourmet
Company country: 
France
Number of employees: 
500
Sector: 
C - Manufacturing
Sector detail: 
C10 - Manufacture of food products
Sub-sectors: 
C10.8 - Manufacture of other food products
Reshoring details
Reshoring announcement date: 
21/11/2017
Starting implementation date: 
January, 2014
End of Implementation : 
December, 2017
Reshored to: 
France
Location of affected unit(s): 
Havre
Location code: 
FRD22
Reshored business function: 
Production
Reshored services/activities: 
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Automation of production process
Case narrative: 

Orientis Group is a family-owned company producing high-end delicatessen and tea (sold with the brand Kusmi Tea); currently it employs more than 500 people. The packaging activities of the tea product line were offshored to Morocco, where the bulk product was sent by France. Since the 2014, the company has invested more than 3 million euro in its French site in Havre to automate production lines. By the end of 2017, the reshoring strategy was completed, and all the tea packaging activities were relocated in France. This decision improved the company flexibility and its responsiveness to market, and decreased the transport costs.   

Sources: 

Le parisien 21/03/2018

Usine nouvelle 21/11/2017

Alternatives economiques 01/06/2018

Offshoring details
Offshoring location: 
Morocco
Offshored business function: 
Production
Offshored services/activities: