RESHORING CASE

Prada

Company details
Code: 
Prada
Company name: 
Prada
Company country: 
Italy
Number of employees: 
3000
Sector: 
C - Manufacturing
Sector detail: 
C14 - Manufacture of wearing apparel
Sub-sectors: 
C14.1 - Manufacture of wearing apparel, except fur apparel
Reshoring details
Reshoring announcement date: 
03/04/2014
Starting implementation date: 
January, 2014
End of Implementation : 
December, 2015
Reshored to: 
Italy
Location of affected unit(s): 
Firenze, Civitanova Marche, Ancona, Tuscany
Location code: 
ITE1, ITE3
Reshored business function: 
Production
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
"Made in" effect
Delivery time
Know-how in the home country
Need for greater organizational flexibility
Offshored activities' control complexity
Case narrative: 

Prada, an Italian company famous for its fashion products, is planning to invest in four new factories in Italy in the Tuscany and Marche regions in order to backshore part of its production. The main aim is to reduce the time-to-market, as well as to enhance the control over production. According to Prada CEO Patrizio Bertelli, it is important to be in a position "to transmit production know-how to future generations. 'Made in Italy' is not just a label but is the people who know how to carry out a trade". 

Sources: 

Corriere della Sera, 3/04/2014

Offshoring details
Offshoring date: 
2000
Offshoring location: 
China
Offshored business function: 
Production
Offshoring governance mode: 
Third party (external suppliers)