Company detailsCode: PradaCompany name: PradaCompany country: ItalyNumber of employees: 3000Sector: C - ManufacturingSector detail: C14 - Manufacture of wearing apparelSub-sectors: C14.1 - Manufacture of wearing apparel, except fur apparel Reshoring detailsReshoring announcement date: 03/04/2014Starting implementation date: January, 2014End of Implementation : December, 2015Reshored to: ItalyLocation of affected unit(s): Firenze, Civitanova Marche, Ancona, TuscanyLocation code: ITE1, ITE3Reshored business function: ProductionPartial or Total reshoring: PartialReshoring governance mode: In house (in own facilities)Reasons for reshoring: "Made in" effectDelivery timeKnow-how in the home countryNeed for greater organizational flexibilityOffshored activities' control complexityCase narrative: Prada, an Italian company famous for its fashion products, is planning to invest in four new factories in Italy in the Tuscany and Marche regions in order to backshore part of its production. The main aim is to reduce the time-to-market, as well as to enhance the control over production. According to Prada CEO Patrizio Bertelli, it is important to be in a position "to transmit production know-how to future generations. 'Made in Italy' is not just a label but is the people who know how to carry out a trade". Sources: Corriere della Sera, 3/04/2014 Sources link: http://www.corriere.it/economia/14_aprile_03/quattro-fabbriche-italia-pr... Offshoring detailsOffshoring date: 2000Offshoring location: ChinaOffshored business function: ProductionOffshoring governance mode: Third party (external suppliers)
