RESHORING CASE

Reitzel

Company details
Company name: 
Reitzel France
Group name: 
Reitzel
Company country: 
France
Group home country: 
Switzerland
Sector: 
C - Manufacturing
Sector detail: 
C10 - Manufacture of food products
Sub-sectors: 
C10.3 - Processing and preserving of fruit and vegetables
Reshoring details
Reshoring announcement date: 
03/08/2016
Starting implementation date: 
January, 2017
Reshored to: 
France
Location of affected unit(s): 
Conneré
Location code: 
FRB05 
Reshored business function: 
Production
Reshoring governance mode: 
Third party (external suppliers)
Reasons for reshoring: 
Customer demand increase
Proximity to suppliers
Case narrative: 

Reitzel France is a French food company belonging to the Swiss group Reitzel. It produces and commercializes gherkins and sauces in France sold with the brand "Jardin d'Orante".  Around  15 years ago, it offshored the sourcing of pickles to Indian suppliers, since the higher productivity of local farmlands. Given the growing market request of "local products", in 2017 the company decided to launch a new product line entirely "made in France". Therefore, it decide make its supply chain shorter acquiring vegetables from suppliers located in Conneré (France).         

Sources: 

Le petit blaisois 03/08/2016

France bleu 20/07/2017

Europe1 22/11/2016 

Offshoring details
Offshoring date: 
2003
Offshoring location: 
India
Offshored business function: 
Production
Offshoring governance mode: 
Third party (external suppliers)
Reason for offshoring: 
High productivity in the host country