RESHORING CASE

Rossi

Company details
Code: 
Rossi
Company name: 
Rossi
Group name: 
Habasit
Company country: 
Italy
Group home country: 
Switzerland
Number of employees: 
900
Sector: 
C - Manufacturing
Sector detail: 
C28 - Manufacture of machinery and equipment n.e.c.
Reshoring details
Reshoring announcement date: 
14/05/2014
Starting implementation date: 
May, 2014
End of Implementation : 
December, 2015
Reshored to: 
Italy
Location of affected unit(s): 
Lecce
Location code: 
ITF45
Reshored business function: 
Production
Partial or Total reshoring: 
Partial
Reshoring governance mode: 
In house (in own facilities)
Estimated job gains: 
60
Reasons for reshoring: 
Automation of production process
Economic crisis
Implementation of strategies based on product/process innovation
Untapped production capacity
Case narrative: 

Rossi SpA is an Italian company with headquarters in Modena. It is part of the Swiss group Habasit. In order to overcome the economic crisis, the firm is investing in new machinery to be installed in Lecce (Puglia) with the expectation that automation will compensate for higher salaries in Italy in comparison to China. The company had previously offshored part of its production to Shanghai, China in 2003. The crisis has forced the firm to invest in new sectors and production lines.

Sources: 

Il nuovo quotidiano di Puglia, 14/5/2014

Offshoring details
Offshoring date: 
2003
Offshoring location: 
China
Offshored business function: 
Production