RESHORING CASE

SeaBird

Company details
Company name: 
SeaBird Designs
Company country: 
Norway
Sector: 
C - Manufacturing
Sector detail: 
C30 - Manufacture of other transport equipment
Sub-sectors: 
C30.1.2 - Building of pleasure and sporting boats
Reshoring details
Reshoring announcement date: 
20/07/2017
Starting implementation date: 
January, 2017
Reshored to: 
Norway
Location of affected unit(s): 
Østfold
Reshored business function: 
Production
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Automation of production process
Poor quality of offshored production
Proximity to customers
Case narrative: 

SeaBird Designs is a Norvegian company founded in 2006 that offers kajak. Until 2016, the  company production has been offshored  in its plant in China; however, it experienced several quality concerns. Therefore, in 2017, it relocated manufacturing activities in a new highly automated plant in Østfold (Norway). In addition to solving quality problem, the backshoring decision permitted to improve production efficiency of production and to increase customer proximity.   

Sources: 

Hegner.no 20/07/2017

Havneliv

Sources link: 

https://www.hegnar.no/Nyheter/Naeringsliv/2017/07/Optimist-oensker-aa-pr...

http://www.havneliv.no/fra-europa-til-oslashstfold.html

Offshoring details
Offshoring location: 
China
Offshoring governance mode: 
In house (in own facilities)
Host country geographical area: 
China