Company detailsCode: SmartphotoCompany name: SmartphotoCompany country: BelgiumNumber of employees: 100Sector: C - ManufacturingSector detail: C18 - Printing and reproduction of recorded mediaSub-sectors: C18.1 - Printing and service activities related to printing Reshoring detailsReshoring announcement date: 24/01/2017Starting implementation date: June, 2016End of Implementation : March, 2017Reshored to: BelgiumLocation of affected unit(s): WetterenLocation code: BE232Reshored business function: ProductionPartial or Total reshoring: PartialReshoring governance mode: In house (in own facilities)Estimated job gains: 12Reasons for reshoring: Automation of production processFirm's global reorganizationCase narrative: Smartphoto is a Belgian company, specialised in photo e-commerce. The headquarters of the company are set in Wettered, the northern part of Belgium. In 2016, Smartphoto acquired a Dutch personal photo company Webprint. This acquisition was a catalyst for relocation of Webprint from the Netherlands to Belgium, where the company is expected to benefit from a fully automated process. Some 50 jobs will be lost but the CEO of the company is confident that at least a dozen of jobs can be created. As result, the acquisition will have a negative effect on Smartphoto’s profits in 2016 but they are expected to increase as synergy effects take place in 2017. Sources: De standaard, 24/01/2017 Sources link: http://www.standaard.be/cnt/dmf20170124_02691697 Offshoring detailsOffshoring date: 2016Offshoring location: NetherlandsOffshoring governance mode: In house (in own facilities)Offshoring entry mode: Wholly ownedReason for offshoring: Merger and AcquisitionHost country geographical area: Western Europe