RESHORING CASE

Superstar Components

Company details
Company name: 
Superstar Components Ltd
Company country: 
United Kingdom
Sector: 
C - Manufacturing
Sector detail: 
C25 - Manufacture of fabricated metal products, except machinery and equipment
Sub-sectors: 
C25.9 - Manufacture of other fabricated metal products
Reshoring details
Reshoring announcement date: 
22/08/2016
Starting implementation date: 
January, 2016
Reshored to: 
United Kingdom
Location of affected unit(s): 
Lincoln
Location code: 
UKE13
Reshored business function: 
Production
Reshoring governance mode: 
In house (in own facilities)
Reasons for reshoring: 
Delivery time
Quality control
Case narrative: 

Superstar Components is a British company based in Lincoln (UK). Established in 2006, it produces and sells bicycle components. Since the very beginning, the company had out-sourced and off-shored production activities. However, delivery times have been dramatically increased reaching up to 7-8 months. Therefore, in 2016 the company decided to reshore manufacturing in its Lincoln plant where auotomated production lines were installed. The process automation permitted  to better control the production process and reduce delivery time, while maintaining cost effectiveness.  

Sources: 

Machinery 22/08/2016

Offshoring details
Offshoring location: 
Taiwan
Offshored business function: 
Production
Offshoring governance mode: 
Third party (external suppliers)
Host country geographical area: 
South East Asia rather than China