RESHORING CASE

Zodiac Nautic

Company details
Code: 
Zodiac
Company name: 
Zodiac Nautic
Group name: 
Energetic Développement
Company country: 
France
Group home country: 
France
Number of employees: 
300
Sector: 
C - Manufacturing
Sector detail: 
C30 - Manufacture of other transport equipment
Sub-sectors: 
C30.1.2 - Building of pleasure and sporting boats
Reshoring details
Reshoring announcement date: 
18/02/2016
Starting implementation date: 
February, 2016
End of Implementation : 
January, 2017
Reshored to: 
France
Location of affected unit(s): 
Ayguesvives
Location code: 
FR623
Reshored business function: 
Production
Partial or Total reshoring: 
Total
Reshoring governance mode: 
In house (in own facilities)
Estimated job gains: 
8
Reasons for reshoring: 
Improve customer service
Know-how in the home country
Local employees' poor skills
Loyalty to the home country
Poor quality of offshored production
Proximity to customers
Case narrative: 

Zodiac Nautic has announced plans to relocate its inflatable and rigid inflatable boat production and the majority of their additional activities from China to France and Tunisia. The company began to move production to Ayguesvives (France) in early February 2016, and a second wave of relocation will take place in September 2016, with the production of Bombard brand floats to be shared between France and Tunisia. Minor activities, such as a subcontracting center, will remain in China in order to provide supply to resellers in Australia and Asia. The return of this additional production to the Ayguesvives plant will create 4/8 new jobs in September 2016. Pascal Andriot claims that customers are dissatisfied with the quality of products made in China. The relocation also aims to reduce time to market by approximately four months in comparison with products made in China.

 

Sources: 

Les Echos, 18/02/2016

Sources link: 

http://www.lesechos.fr/pme-regions/actualite-pme/021707958100-zodiac-nautic-rapatrie-une-partie-de-sa-production-de-chine-1201309.php

Offshoring details
Offshoring date: 
2013
Offshoring location: 
China
Offshored business function: 
Production
Offshoring governance mode: 
Third party (external suppliers)
Reason for offshoring: 
Labour costs
Host country geographical area: 
China